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Apple advertising controversy: On May 7, 2024 Apple CEO Tim Cook posted an advertisement for the new iPad Pro on his social media The ad shows creative art tools and gadgets using a hydraulic press to crush various objects – such as books, musical instruments and art supplies – with Sonny and Cher's 'All I Ever Need Is' on vinyl playing in the background. Sounding as 'u'. , Once all objects are crushed, the top half lifts up, exposing the iPad Pro. The ad has sparked controversy between online creators and artists on social media.
Users on social media called this advertisement destructive
Apple CEO Tim Cook shared the announcement on the X platform. Cook shared the announcement in a post, writing, 'Meet the new iPad Pro – the thinnest product ever, with the most advanced display ever, with the incredible power of the M4 chip. Just imagine all the things that will be used to create it. Social media users have criticized this advertisement and called it destructive. The announcement video has received over 1 million views on Apple's YouTube channel.
Apple apologized for the controversy
The ad has sparked outrage on social media after it showed an industrial-sized hydraulic press crushing human creativity such as books, musical instruments and art supplies. After this, Apple has now apologized for this advertisement. Apple apologized for the ad and said it missed the intent of the ad.
“At Apple, creativity is in our DNA and it's important to us to design products that empower creativity around the world,” said Tor Myren, Apple's vice president of Marketing Communications. Our goal has always been to celebrate the myriad ways users express themselves and bring their ideas to life through iPad. We missed the mark in this video and we're sorry.