Amazon steps into the quick commerce market in India, will challenge Blinkit and Zepto through Tez

Amazon, the giant of e-commerce sector in India, has finally announced its entry into the quick commerce market. In this new business, Amazon will compete directly with companies like Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes and BigBasket. Amazon has planned to enter this sector through its rapid delivery service ‘Tez’.

This announcement was given by Amazon India Country Manager Sameer Kumar in a press conference on December 10.

Delivery will be done in 15 minutes through Amazon ‘Tez’

Speaking at the company’s flagship event ‘Sambhaav’ held in Delhi, Sameer Kumar said,
“We are excited to launch a pilot project to give our customers the option to get everyday essentials delivered in 15 minutes or less.”

Sameer Kumar further said that Amazon’s strategy has always been focused on ‘selection, value and convenience’. The company aims to build a big and profitable business in India. Amazon aims to provide the fastest and affordable services to customers in every pin-code of the country.

Features of Amazon ‘Tez’ launch

1. Rapid Delivery:
   • Customers will get delivery of products in 15 minutes or less.
2. Extensive Network:
   • Amazon’s strong delivery network and logistics partners will play a key role in the success of ‘Tez’.
3. Selection and value:
   • Amazon promises to provide customers with the largest product selection at the best prices.

Why is Amazon ‘Tez’ special?

• Changing preferences of customers:
  Customer preferences are changing rapidly in the Indian market. People now want fast delivery.
• High Growth Potential:
  According to a report by Morgan Stanley, the quick commerce market may even overtake the food delivery market by 2026.
• Big Market:
  India’s quick commerce market is expected to reach $25-55 billion by 2030.

Why is this launch important for Amazon?

This is Amazon’s first major launch under the leadership of Sameer Kumar. He has recently taken over as Country Manager of Amazon India in place of Manish Tiwari. According to reports, work on ‘Tez’ was going on for the last several months and now is considered to be the right time to launch it.

The objective of this scheme of Amazon is:

• Rapidly gaining ground in India’s quick commerce sector.
• Competing with established players like Blinkit and Zepto.

Challenges for Amazon

• intense competition:
  There are already many big players in quick commerce like Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.
• Ensuring fast delivery:
  Ensuring 15-minute delivery will be a challenge, especially in terms of logistics and warehouse management.