look news india
Amazon Great Indian Festival 2024: Amazon Great Indian Festival 2024 has started in full swing and the initial data from Ahmedabad is revealing many interesting trends regarding the festival.
Consumers in Ahmedabad are staying connected to their cultural roots while embracing modern changes in fashion and lifestyle choices. Traditional crafts like handloom and handloom items like Bandhani, Patola, Kutch embroidery, Zardozi and mirror work are gaining popularity. Indo-Western elements like pairing crop tops with ethnic bottoms or pre-draped sarees and pairing them with statement jewellery, especially chunky chokers and long necklaces are loved by festive buyers.
As the fashion landscape evolves, Gen Z buyers in Ahmedabad are adopting bold, expressive styles that blend traditional apparel with modern elements. Sarees worn as blouses with sneakers and crop tops have attracted a lot of attention.
Zeba Khan, director of Amazon fashion and beauty, said premium fashion is also seeing significant growth, with demand rising for luxury watches and gold and diamond jewelery – including lab-grown diamonds. In Ahmedabad alone, the sale of precious jewelery has increased by 2.3 times. Ahmedabad has seen a significant increase in demand for luxury beauty products, especially fragrances and professional-grade salon items for hair and skin care. Luxury beauty has recorded a growth of 1.3x on a year-on-year basis, underscoring the growing preference for premium products among consumers in the sector.
The city of Ahmedabad holds special significance for us, as it ranks among the top ten cities for Amazon Fashion and Beauty. We are thrilled to see the vibrant festival trend during the Amazon Great Indian Festival 2024. This year, consumers are showing strong attraction towards handloom textiles, Indo-western apparels and statement jewellery. Significant growth in categories such as fine jewelery (2.3X), haircare (1.6X), women's ethnic wear (1.5X), and skincare (1.5X) reflects not only strong consumer preference but also the shift towards premiumisation. Is. As we approach Diwali, Amazon Fashion & Beauty is committed to providing customers a diverse range of fashion and beauty options in both traditional and contemporary styles, available at great value, convenience and fast delivery.