After PDA, BJP and SP make a new political move, eyes fixed on ‘M’ factor to attract women voters After PDA, the BJP and SP make a new political move; eyes are set on the ‘M’ factor to woo women voters.


The political temperature in the state has already started rising regarding the upcoming assembly elections in Uttar Pradesh in the year 2027. Both the ruling Bharatiya Janata Party (BJP) and the main opposition Samajwadi Party (SP) have started sharpening their election preparations. In the last Lok Sabha elections, Samajwadi Party had achieved great success in breaking the strong fort of BJP through its ‘PDA’ (Backward, Dalit, Minority) formula. Since this political upheaval, there is a strong discussion in the political circles that in the upcoming assembly elections, not only caste equations but some other new factors will also decide the story of victory and defeat. In this series, after ‘PDA’, ‘M’ factor i.e. women voters has been entered in the strategy of both the major parties, about which political analysts are making various speculations.

Why did political focus increase on women voters after PDA formula?

Political experts believe that in all the recent elections, it has been clearly seen that women voters have come out of the traditional caste boundaries and started voting on the basis of their issues and priorities. This increasing political activism of women and their decisive number has changed the equation of every party. While the Samajwadi Party is trying to bring women into its fold by widening the scope of its PDA formula with promises of economically empowering them, the BJP also wants to keep this class strongly connected through its welfare schemes and Matrishakti conferences. This is the reason why both the parties are keeping ‘women’ i.e. ‘M’ factor at the top of their electoral focus along with caste politics.

Race to attract half the population through populist promises and schemes

A round of announcements has also started among the political parties to attract women voters to their side on the political track of Uttar Pradesh. On one hand, Samajwadi Party has announced big economic support and schemes for women, in which the presence of big faces of the party has clearly shown the combination of their ‘PDA’ and women equation. On the other hand, the ruling BJP government is also continuously strengthening its hold through free travel schemes for women, scooter distribution and various self-employment initiatives. In the selection and promotion of these schemes, full attention is being paid to caste and social balance, so that no section has to face resentment.

What will prove to be a game changer in the war of 2027?

In the upcoming 2027 assembly elections, it will be very interesting to see whether BJP’s strong organization and welfare schemes prevail or the combination of SP’s ‘PDA’ and women-centric ‘M’ factor shows some new miracle. On one hand, BJP is preparing to enter the fray on the basis of its power’s credibility and development works, while on the other hand, the opposition is busy in weaving new social alliances by highlighting the shortcomings of the government. Overall, this upcoming political battle in Uttar Pradesh is going to be very exciting, where every vote bank and every new equation will play an important role in deciding the direction of the election results.