look news india
T20 Cricket World Cup is going to start from June 1. In case of announcement during the matches, the matches of this tournament will be played on high scoring pitches. America and West Indies will host this event which will thrill the cricket fans. The glitzy international event is expected to generate advertising revenue of Rs 2,000 crore. Which is twice as compared to last year. Revenue of Rs 1,000 crore was collected from advertising in the year 2022. Disney Star holds both the digital and TV rights of the T20 World Cup. In August 2022, a media rights deal worth approximately Rs 25,000 crore was signed between Disney Star and the International Cricket Council (ICC). Which will be valid from 2024 to 2027.
Disney Star last week announced a free streaming initiative for this year's T20 World Cup, which has increased advertising interest among advertisers. In the T20 Cricket World Cup held last year, England won the title by defeating Pakistan. This year there will be 55 cricket matches across 10 venues, the number of teams participating in the T20 Cricket World Cup in 2022 was 16, whereas this time there were a total of 20 teams. The World Cup is taking place at a time when cricket viewership has increased across the world.
charm of cricket
*Disney Star holds both digital and TV rights of the T20 World Cup
*Disney Star and International Cricket Council (ICC) signed a media rights deal worth approximately Rs 25,000 crore, under which Disney Star has got both the rights, this deal signed by media network Disney Star in August 2022 will be valid from 2024 . Till 2027.
* Disney Star earns Rs 1,000 crore from ads during T20 World Cup in 2022
* There will be 55 cricket matches at 10 venues, the number of teams participating in the T20 Cricket World Cup in the year 2022 was 16, whereas this time there were a total of 20 teams.