look news india
Khel Khel Mein (KKM) has proved resilient despite an initial box office slowdown. Director Mudassar Aziz says his film has shown that films gain momentum over time rather than relying only on the opening weekend. “Films like Kantara and Pushpa did well at the box office for several days when they opened,” he said in an interview.
Audience behavior
Aziz’s insights reflect a broader trend in the film industry, where audience behaviour is increasingly influenced by content rather than immediate box office performance. “OTT audiences are more inclined to pursue a film without being influenced by box office numbers,” Aziz said. He added that these platforms provide a home where the financial performance of content can be appreciated independently.
The film's initial release sparked concern
The director candidly admits that the film's initial performance was a cause for concern, but he is consoled by the growing response of the audience as the film has witnessed a 100% growth. Acknowledging the emotional rollercoaster that comes with box office expectations, Aziz says, “It would be wrong to say that it doesn't shake you initially. What gradually becomes visible is the fact that your acid test reactions are coming.”
What is the business of box office?
He further explained that opening numbers can often be misleading, as they may be influenced by external factors such as hit songs or controversies, which do not necessarily reflect the film's overall quality or appeal.