look news india
New Delhi, 24 August (HS). E-commerce company Amazon India on Saturday announced a reduction in sales fees by up to 12 percent across various product categories ahead of the festive season. Amazon's new rate card will especially benefit sellers selling products priced below Rs 500.
Amazon India said in a statement that the fee cut, which will come into effect from September 9, 2024, will help sellers expand their product section on the platform and also boost growth. The e-commerce company said that with these changes, sellers on Amazon India will get the benefit of a reduction in selling fees ranging from three to 12 per cent across various product categories.
The company said that the new rate card will especially benefit sellers selling products priced below Rs 500. Although the timing of the fee reduction coincides with the festive season, these changes are not temporary measures. Amit Nanda, Director, Selling Partner Services, Amazon India, said that the reduction in fees is based directly on the feedback received from our sellers, especially small businesses. He said that at Amazon, we invest in supporting businesses ranging from small and medium businesses to emerging entrepreneurs and established brands.
