look news india
Meta has announced that the distribution and promotion of alcohol and real money gambling will be permitted on its WhatsApp Business platform from 27 August.
Meta's announcement is surprising. Since, the announcement comes at a time when the government is preparing to extend the ban on surrogate advertisements for marketing liquor brands. According to the Cable Television Networks (Regulation) Amendment Bill, which came into force in 2000, liquor advertising is prohibited in India. In June 2022, the Indian Central Consumer Protection Authority banned deceptive surrogate advertising.
META informed on social media that India, Asia Pacific (APAC), Latin America will display advertisements of alcohol, various products, real money gambling on the WhatsApp platform from August 27, 2024. However, prescription drugs and medical devices will still be banned. Meta has not yet given any detailed information about this, but regarding this announcement of Meta, industry experts said that this move will enable direct communication between various brands and audiences.
