look news india
The government has been working for a long time to stop unwanted fake calls in the telecom sector. The company also introduced AI feature to stop fake and spam calls but it did not help much. Now the Telecom Regulatory Authority of India i.e. TRAI has introduced a new rule which will be implemented across the country from September 1, 2024.
From September 1, the whole country will be free from fake link messages. Apart from this, any telemarketer who has sent fake calls and messages to any telecom user will be blacklisted. TRAI has held a meeting with telemarketers including telecom service providers Airtel, Jio, BSNL, VI, MTNL on August 8, in which guidelines have been issued regarding marketing calls and messages.
TRAI gave strict instructions
- If an entity misuses its SIP/PRI lines to make spam calls, all telecom resources of the entity will be disconnected by its Telecom Service Provider (TSP) and the entity will be blacklisted. This information will be shared by the Telecom Service Provider (TSP) with all other TSPs, who in turn will disconnect all telecom resources allocated to the entity and blacklist it for a period of up to two years. No new telecom resources will be allocated to it by any TSP during the period of blacklisting.
- From September 1, 2024, any SMS containing spam URLs/APK links that are not whitelisted will not be allowed to be delivered.
- Telecom service providers have been given time till October 31, 2024 to implement entity and telemarketer chain bindings to trace such message flows.
