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Google Chrome: Tech giant Google has decided to keep third party cookies in the Chrome browser. According to the company, it will add a feature to Chrome that will give users an informed choice while browsing. Along with this, users will be able to adjust that option at any time. Users are surprised by this decision of Google. Because Google was working on a plan to remove cookies from Chrome for a long time. Not only this, since 2019, the Alphabet unit has been working on a privacy sandbox initiative whose primary goal is to phase out third-party cookies.
Why did Google make this decision?
According to the information, removing cookies from Chrome would cause huge losses to advertisers. This would also affect Google because Google earns most of its revenue through advertising.
The company says removing cookies from Chrome will make it harder for advertisers to obtain information from personalized ads, leaving them reliant on Google's user database.
Google's plan has been scrutinised by market authorities in Britain over fears it will distort competition in digital advertising.
In addition, cookies are used in the European Union under the GDPR (General Data Protection Regulation). This rule stipulates that publishers should not store cookies without the user's permission. In addition, there is also an option to delete cookies on the main browser command.
What are cookies?
Cookies are small text files. When a person visits a website, that website sends a cookie to that person's browser. With the help of cookies, a website is able to remember information about your visits. This will make it easier for you to use that website next time and will be more useful to you.
