Walmart-owned company PhonePe launched its app store yesterday on February 21. The name of this app store is Indus App Store, which was being discussed for the last few months. It is an Android app store made in India, which directly competes with Google Play Store.
Let us tell you that last year in September 2023, the company had asked the companies to publish their respective apps on this platform. Most Android users in India use the Google Play Store to download any app on their phones, but now they will have an additional option. People can now also download Android apps through the Indus App Store. Let us tell you that the company has played a big bet in the Indian app market by launching Indus App Store, because intelligence firm data.ai. According to Statistics India, people living in India spent 1.19 trillion hours on mobile apps in 2023, while 954 billion hours were spent on mobile in 2021. Spent using apps. This shows how much time Indian smartphone users spend on apps and how fast this amount is increasing. In such a situation, the launch of this app store by Walmart can prove to be a very profitable business for them.
Regarding this app, the company had claimed at the time of launch that more than 2 lakh mobile apps and games have been added in 45 different categories. In this app, users will get support for a total of 12 languages including Hindi and English along with many regional languages of India. While giving information about Indus App for the first time in September, the company had said that it will be completely free for any developer to register their app in this store for the first year. PhonePe co-founder Sameer Nigam had said at the time that developers can use any payment gateway on their platform. The company claims that 24*7 customer service support facility through email and chatbot will be available on the Indus App Store.