Jaipur, 16 May (HS). Glenmark Pharmaceuticals Limited (Glenmark), a leading research-based global pharmaceutical company, launched the second phase of the 'India First Heart First' campaign. With the immense success of the first phase, this nationwide initiative represents significant progress in tackling heart health issues across India. The campaign underlines Glenmark's commitment to address the serious health challenges that arise due to cardiovascular diseases (CVD).
The campaign started with a major event on the occasion of World Heart Day, in which renowned artist and Padma Shri Sudarshan Patnaik created a sand structure related to the human heart on the beach of Puri.
With the above structure, the campaign achieved another milestone on the occasion of World Hypertension Day 2024. Glenmark partnered with President's Award winning, gemstone carver artist Prithviraj Kumawat to carve a giant human heart from a single stone of rose quartz. Rose Quartz is a stone associated with the heart chakra, promoting emotional balance. This unique structure, 8 feet high and weighing 3.5 tonnes, will be unveiled on May 17, 2024. During this, Dr. Deepak Maheshwari, Dr. JS Makkar and Dr. Manoj Kumar along with eminent cardiologists from Delhi and Jaipur were present.
In this program, cardiologists Dr. J.S. Hiremath, Dr. A. Srinivas Kumar, Dr. JPS Sahni and Dr. Dilip Kumar emphasized on the importance of heart health. At the same time, Mr. Kumawat shared his experiences of gem sculpture. Additionally, 35,000 doctors from across India pledged for their contribution in making people aware about heart diseases. His signatures on the pledge card are displayed at the bottom of the sculpture. These signatures highlight the united dedication towards this admirable cause.”
Alok Malik, President and Business Head – India Formulations, Glenmark Pharmaceuticals Limited, said, “Through the India First Heart First campaign, we aim to not only raise awareness but also create a suitable movement so that no one is deprived of it.” are.
A recent study shows that CVD causes the death of approximately 1.77 crore people every year in India. Additionally, it is also the leading cause of non-communicable disease related deaths. According to the World Health Organization, India ranks fifth in CVD deaths worldwide, especially among young people. The Global Burden of Disease study found that the rate of CVD deaths in India is 272 per 100,000 people, much higher than the global average of 235.