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Supreme Court on misleading advertisements: During the hearing on misleading advertisements, the Supreme Court said that if celebrities and media influential people are making any misleading advertisements then they should also be held equally responsible. Additionally, advertisers and agencies or endorsers will be held equally responsible for such advertisements. IMA has also issued a notice on the controversial statement of the Chairman and sought reply by May 14.
Filing of self-declaration before advertisement
The Supreme Court said that broadcasters will have to file a self-declaration before giving any advertisement. In which it provides assurance that the advertisements published or broadcast on its platform comply with cable network rules, advertising codes, etc.
Compliance with advertising code
As a measure we consider it appropriate to mandate that a self-declaration be obtained before allowing any advertisement. Self-declaration should be obtained for advertisements based on Cable TV Network Rules, 1994, Advertising Code etc. The hearing on Patanjali's misleading advertisements and Baba Ramdev case is going on in the Supreme Court.
Supreme Court reprimanded Patanjali as well as IMA
Earlier during the hearing, the Supreme Court had taken cognizance of the statement of IMA Chairman RV Ashokan. In which he commented on the remarks of the Supreme Court. The Supreme Court said that some doctors also prescribe unnecessary expensive medicines to the patients. A complaint has been filed by IMA against Patanjali. The Supreme Court reprimanded Patanjali as well as IMA.
Answer sought from IMA Chairman
However, after this clash, the President of IMA said while talking to the media that the morale of private doctors has been broken due to the Supreme Court's comments on doctors. After this statement, Patanjalina Balkrishna demanded action against the IMA President. So now the Supreme Court has sought answers from the Chairman of IMA. Also told that the comments made cannot be accepted.