look news india
The craze for South Indian superstar Rajinikanth’s films is not only in the country but all over the world, but a very shocking and disappointing news is coming out regarding his upcoming most awaited film ‘Jailor 2’. Initial reports regarding the sequel of this blockbuster film being made under the banner of director Dilip Kumar and Sun Pictures are claiming that this much awaited film will not be released in theaters in Hindi language. Due to the huge budget of the film and the recent big OTT streaming deal, there is a problem regarding the distribution rights, due to which the makers have taken a big decision of not releasing it in theaters for the Hindi audience. As soon as this news came out, there was immense disappointment and resentment among crores of Thalaivaa fans present in North India and other parts of the country, because everyone was eagerly waiting to see Rajinikanth’s swag on the big screen with Hindi dubbing.
The film ‘Jailor’, released in the year 2023, had set new records of success at the box office and did a business of more than Rs 700 crore worldwide. After this unprecedented success of the film, there is tremendous hype among the audience about its second part i.e. ‘Jailor 2’. Recently, a huge deal worth crores of rupees has been finalized with a very big OTT platform regarding the digital rights of the film. As per the terms of this Commercial Agreement and Corporate Terms, the platform has made some stringent changes to the rules of theatrical release to protect its digital exclusive rights. It is discussed that due to this agreement between the OTT company and the distributors, the format of Hindi language theatrical rights could not be prepared in the same way as is done for Pan-India films, due to which the makers have decided to release the film in theaters only in South languages and select formats.
In the present era, when every major South film is released on a ‘Pan-India’ level in Hindi, Tamil, Telugu, Malayalam and Kannada and the maximum revenue is collected from the North Indian box office, the withdrawal of ‘Jailor 2’ from the Hindi theatrical release is being considered a surprising move from the commercial point of view as well. Rajinikanth’s films have a huge and loyal audience in the Hindi belt who celebrate his films from day one. Ever since the news spread that the film will not be available in theaters in Hindi, fans on social media platforms have been continuously appealing to the makers to reconsider their decision. Trade analysts believe that if the makers do not resolve this technical or commercial issue in time, it could have a huge and negative impact on the overall box office collection of the film, as Hindi speaking audiences will be deprived of seeing a glimpse of Rajinikanth in theatres.
Although no final and official statement has been issued on this news by the makers or the production house yet, sources in the film industry say that internal talks are still going on. Fans have full hope that as the release date approaches, the distributors and OTT platforms will mutually agree on finding a middle path so that the viewers of the Hindi belt can also see the magic of Thalaivaa on the big screen in theatres. The magic of Rajinikanth’s films has always been unique and whistles ring in the theaters on his every act, in such a situation, disappointing the Hindi audience can prove to be a loss-making deal for the makers. Now it remains to be seen what official clarification the film team gives on this controversial and sensitive issue in the coming days and whether the anger of the fans can be resolved.