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At this time in the history of Indian cinema and box office, a miracle is being seen which hardly any trade analyst would have expected. On one hand, while big Bollywood franchises and sequel films are struggling to maintain their hold at the box office, on the other hand, blockbuster films emerging from regional cinema have set new records of success on their own. The recently revealed box office figures have surprised the cinema lovers when the film ‘Hanuman Ansh’ has left behind the much awaited and popular thriller film ‘Drishyam 3’ in terms of earnings and viewership due to its stellar performance. The surprising thing is that even after 58 days have passed since its release in theatres, there is a rush of viewers to watch this film and in just a single day, more than one lakh people have gone to the theaters and watched this film. Since this unprecedented success, there has been a stir at the box office and other films like ‘The Wynn’ have also trembled in front of this huge success, which proves that the Indian audience is now giving immense love to films not only in the name of big stars but on the basis of strong content and great story.
Historic long innings of ‘Hanuman Ansh’ and strong hold at the box office
It is considered a huge achievement for any film to stay in theaters for 50 days or more, but the chaos that ‘Hanuman Ansh’ has created at the box office even on the 58th day has shattered all the old records. Generally, the craze of films starts slowing down after the first or second week of release and the audience starts moving to OTT platforms, but in the case of this film, the trend has been seen to be exactly the opposite. Even after almost two months of its release, the boards of Housefull are visible from single screen theaters to multiplexes. The brilliant marketing strategies adopted by the filmmakers, word of mouth publicity among the audience and the film’s excellent cinematography have turned it into a cult classic film. From children to elders, audiences from all walks of life are flocking to theaters to be a part of this cinematic experience, due to which its box office collection is continuously touching new heights.
How ‘Hanuman Ansh’ left behind the big franchise like ‘Drishyam 3’
‘Drishyam’ series is considered to be the king of thriller genre in Malayalam and Hindi cinema, and whenever a new part of this series comes, the audience flocks to the ticket window. The audience had similar expectations from ‘Drishyam 3’ and this film had a good start at the box office in the initial days. However, with the passage of time, while the pace of ‘Drishyam 3’ slowed down a bit, ‘Hanuman Ansh’ kept the audience completely captivated with its unique story, excellent blend of mythology and modernity and visual effects. The success of ‘Hanuman Ansh’ is the biggest example of the fact that when a film has the right mix of culture, emotions and great action, it can give a tough competition to any big established franchise. The fact that ‘Hanuman Ansh’ is ahead in this competition shows that the audience of Indian cinema now wants to see something new and powerful that is out of the box.
Difficulties increased for ‘The Wynn’ and other films, the magic of content is at its peak
This sensational success has not only affected ‘Drishyam 3’, but other upcoming and contemporary films like ‘The Wynn’ have also been stunned by this historic success. Now the discussion has started among the film producers and distributors on how a film can maintain its dominance at the box office for so long. The vision of the director, the strong acting of the actors and the hard work of the VFX team have a big role behind the success of ‘Hanuman Ansh’. When more than one lakh people buy tickets and come to watch the film in theaters together on the 58th day of its release, it is a proof that the love and enthusiasm for cinema of the Indian audience is still very much alive. This success will inspire other filmmakers in the times to come to create such stories that can deeply touch the hearts of the audience.
Changing equation and future golden era of Indian cinema
Overall, this box office journey of ‘Hanuman Ansh’ presents a wonderful example of the changing equations of Indian cinema. Now the walls between regional language stories and pan-India films have fallen, and good storytelling is being appreciated all over the world. The film being watched by one lakh people on the 58th day is proof that if a film has the potential, no one can stop it from becoming successful. In the coming weeks, it will be very interesting to see whether ‘Hanuman Ansh’ creates any new records at the box office or not, but for now, this film has registered its name in golden letters in the history of the Indian film industry and has set a new benchmark for all the big films.