look news india
Greater Noida. With the vision of making Uttar Pradesh the country’s leading growth engine and global sourcing hub, ‘UP International Trade Show 2026’ (UP International Trade Show – UPITS 4.0) is starting from 25th September at the India Expo Center and Mart in Greater Noida. This five-day prestigious global trade fair will be formally inaugurated by Union Home and Cooperation Minister Amit Shah and Uttar Pradesh Chief Minister Yogi Adityanath.
The fourth edition of this mega trade show, which will run from 25 to 29 September, is being described as the grandest and biggest event till date. Its main objective is to directly connect local products, handicrafts, micro, small and medium enterprises (MSMEs), startups and heavy industries of Uttar Pradesh with international and domestic buyers. Through this event, the state government is preparing to take a big leap towards making the economy of Uttar Pradesh 1 trillion dollars.
This time the scope of UP International Trade Show has been kept much wider than all the previous editions:
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International Partnership: More than 550 international buyers from more than 85 countries of the world are participating in this trade fair.
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6 major partner countries: This year the trade show featured six countries—Japan, Austria, Russia, Singapore, Belarus and Vietnam—has been included as an official partner country.
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Lots of exhibitors: Over 2,400 stalls and exhibitors from across the state and country are showcasing their products and technological innovations.
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Footfall Estimates: According to the organizers, more than 1.5 lakh B2B (Business-to-Business) visitors and around 4.5 to 5 lakh common citizens (B2C) are expected to reach in 5 days.
The trade show will witness a confluence of traditional crafts and futuristic modern technologies:
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ODOP and One District, One Cuisine (ODOC): This year, ‘One District, One Cuisine’ pavilion has also been created to showcase the traditional food heritage of UP along with carpets of Bhadohi, glass of Firozabad, brass utensils of Moradabad, perfumes of Kannauj and chikankari of Lucknow.
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Hi-Tech and Emerging Sectors: Models of electronics manufacturing, electric vehicles (EV), semiconductor, renewable energy, pharmaceuticals and defense equipment being manufactured in Uttar Pradesh Defense Industrial Corridor will be displayed.
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Knowledge Sessions and Digital Matchmaking: Over the course of 5 days, special business seminars will be held on Artificial Intelligence (AI), Digital Trade and Free Trade Agreements (FTA). Along with this, the facility of pre-scheduled B2B meetings between buyers and sellers has been provided through ‘UPITS App’.
In view of the VVIP movement and crowd of lakhs of people at the trade show, Gautam Buddha Nagar Police Commissionerate has made elaborate arrangements regarding security and traffic:
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No entry on Noida-Greater Noida Expressway: There will be a complete ban on movement of heavy, medium and light goods vehicles around Noida-Greater Noida Expressway and Expo Mart from 7:00 am to 11:00 pm every day from 25 to 29 September.
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alternative route: Commercial and goods vehicles have been diverted towards Eastern Peripheral Expressway (EPE), GT Road and Lalkuan (Ghaziabad).
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Advice for common travelers: Daily commuters traveling between Delhi, Noida and Greater Noida have been advised to use alternative routes and metro services at Chilla Border, DND and Mahamaya Flyover to avoid inconvenience.
UP International Trade Show is not only giving a new height to the business profile of Western Uttar Pradesh, but has also emerged as the strongest means of getting the skills of local artisans recognized in the global market.