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The box office battle in theaters is becoming very interesting these days. On one hand, Emraan Hashmi’s film ‘Awarapan 2’ is ruling the hearts of the audience and setting new earning records, while on the other hand, ‘Partition 1947’, based on historical background, is not getting the response that was expected from the audience. On the basis of its tremendous story and songs, ‘Awarapan 2’ is all set to touch the figure of ₹ 150 crore in just a few days. At the same time, despite the big budget and serious subject matter, ‘Bantwara 1947’ seems to be struggling at the box office and its earnings are limited to just lakhs. Let us know what is the overall condition of the box office and why the audience has given ‘Awarapan 2’ a thumbs up.
Success mantra of ‘Awarapan 2’: Confluence of story and music
The biggest reason behind the immense success of ‘Awarapan 2’ is the emotional connect of the film and its music. The audience believes that the songs of the film and the rough-and-tough style of Emraan Hashmi are drawing people to the theaters again and again. The film has performed tremendously not only in metro cities but also in smaller cities and towns. The occupancy rate of the film has been continuously upward since the first week. According to trade analysts, the pace at which this film is progressing, very soon it will cross the magical figure of ₹150 crore. The film has also benefited tremendously from its marketing and mouth publicity, due to which the film has become one of the biggest hits of this year.
The slow pace of ‘Partition 1947’: What went wrong?
On the other hand, the situation with ‘Partition 1947’ is completely opposite. Even though the subject of the film was quite serious and historical, it seems that audiences these days are looking for entertainment and a ‘feel-good’ factor in theatres. The slow pace and heavy narrative of the film has failed to engage the audience. If we look at the figures, the film’s earnings have now come down to lakhs, which is a matter of concern for the film’s makers. Experts believe that the film’s marketing strategy and release timing have also affected its business. Many times, serious films leave a deep impact on the minds of the audience, but in the case of ‘Partition 1947’, the gap between the content and the audience’s choice appeared huge.
Competition and future path of films at the box office
This period of box office clearly shows that today’s audience is very intelligent. They do not just run after big name or big budget films, rather they like only those films which directly touch their heart. ‘Awarapan 2’ has proved that if the content of the film is strong and has the right amount of emotions, then it proves to be a horse of long race. Many more big films are going to be released in the coming weeks, so it will be interesting to see whether ‘Awarapan 2’ is able to maintain its hold or any new film is successful in competing with it. It is now a big challenge for ‘Partition 1947’ to make a comeback as its screen count is likely to reduce further with the arrival of new films next week.
Trade pundits’ view: What is the forecast for the coming days?
Trade pundits say that in the coming times, the box office business of films will completely depend on ‘word of mouth’. ‘Awarapan 2’ has set a benchmark on how even a medium budget film can become a blockbuster on the basis of its content. If the craze of the film continues like this in the coming days, it can create a new record in the overseas market as well. Overall, this week has been in the name of ‘Awarapan 2’ for the Indian box office, which has not only filled the pockets of the producers but has also given a dose of full entertainment to the audience. At the same time, for the people associated with ‘Partition 1947’, it is a big lesson from the film industry that how important it has become to recognize the pulse of the audience in the changing times.