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There was a time when reality shows in India meant only television and its fixed weekend format. But in this era of digital revolution, the entire picture of reality entertainment has changed rapidly. OTT Platforms have written a new chapter in this genre.
The biggest survival show of Indian TV world, ‘Bigg Boss’ has been ruling the same format without any script for the last 19 years. But now, to give a direct competition to this traditional format which does not change with time, two big and modern shows like ‘Lock Up 2’ and ‘Alliance’ have come on OTT, which have broken all the records from social media to viewership.
Ritesh-Farah’s ‘Lock Up 2’ and Kunal Khemu’s ‘Alliance’ are making headlines.
In the world of OTT, these two new shows have captivated the audience with their new and unique experiments as soon as they arrived:
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Ekta Kapoor’s ‘Lock Up 2’: After a long wait of four years, the show has returned in a completely new avatar. This time its command is in the hands of Bollywood actor Ritesh Deshmukh and famous filmmaker-YouTuber Farah Khan.
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The splendor of computer system in ‘Alliance’: Through this show, actor Kunal Khemu has made his OTT debut as a host. The most special thing about this show is that not like the heavy voice of ‘Bigg Boss’, but here a computer screen (system) Gives tasks and instructions to the contestants. New episodes of both these shows are released daily (Daily Drops), due to which the audience remains in suspense.
Less restrictions and bold content (No Censor Restrictions)
Unlike the strict rules of television broadcasting, OTT platforms allow a lot of creative freedom regarding language, themes and sensitive topics.
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Discussion on sensitive issues: This time in ‘Lock Up 2’, topics like LGBTQIA+ community are being discussed openly, while TV actress Shilpa Shinde has created a sensation by talking again about her old controversial allegations against producer Sanjay Kohli.
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Personal life revelations: On the other hand, the former married couple in the show ‘Alliance’ Sohail Khan and Seema Sajdeh have been brought together under one roof, where they are openly discussing their separation and the contradictions in their personal lives.
No more unnecessary fights, now is the time for mind games and strategy.
Whereas in traditional reality shows, footage was collected only on the basis of shouting and physical fights, in ‘Lock Up’ and ‘Alliance’ the game has completely changed:
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Strategy will ensure survival: Survival in these shows does not depend only on public voting. Here the contestants have to play mind games (psychological games), make mutual alliances and take strategic decisions thoughtfully.
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Audience liking newness: For the viewers who were bored of watching the same routine fights on TV every day, this new psychological format of these shows is proving to be quite interesting and fresh.
Social media reels and clips become the real key to success
The biggest credit for the success of these digital shows goes to Instagram reels, YouTube shots and video clips going viral on X. In today’s time, the measure of success of a show is not just the TRP but its discussion on social media.
Just as smart investment in mutual funds at the right time gives huge benefits in the future, similarly the makers of these shows have attracted crores of new and young (Gen Z) viewers to their platform by promoting the right clips on social media and meme pages.