The ‘superhero’ fruit of summer! This ‘black magic’ rivals cashews and almonds; it hits the market for just 60 days—you’ll be amazed by its benefits. The ‘superhero’ fruit of summer! This black magic competes with cashews and almonds, comes in the market only for 60 days, you will be surprised to know the benefits.


In the summer season, when the markets are decorated with fruits, a small looking black fruit attracts everyone’s attention. This is none other than the treasure of health ‘Jamun’ (Black Plum). People often ignore it in the crowd of mango, watermelon and melon, but according to nutritionists, this black fruit gives a tough competition to expensive exotic superfoods like cashew, almond and even dragon fruit in terms of health benefits. The biggest thing is that nature gives us this gift only for 60 days. This fruit, available during this limited period of June and July, is a powerhouse of antioxidants, you will be surprised to know the benefits of it.

This fruit is superior to expensive dry fruits in terms of health. We often spend huge money on expensive almonds, walnuts or exotic fruits to improve health, but phytochemicals like ‘anthocyanin’ present in jamun make it unmatched. While dry fruits are sources of energy, jamun has amazing ability to detoxify the body and fight diseases. It contains abundant amounts of iron, potassium, vitamin C and fiber, which works better in keeping the body hydrated and improving the digestive system than cashew-almonds. If you want to keep yourself away from diseases in summer, then this cheap and accessible fruit is the best local alternative to expensive superfoods.

‘Natural’ gift for only 60 days and limited availability It is a law of nature that the things that are most beneficial are often available for a short period of time. Jamun season mainly coincides with the onset of monsoon and lasts for about two months (60 days). Due to this limited availability it is called a ‘seasonal superfood’. Jamun has also been given a special place in Ayurveda because it has the ability to balance the Pitta and Kapha doshas of the body. Consuming it in these 60 days strengthens the body for the whole year, giving it the strength to fight summer heat waves and monsoon infections.

From diabetes to skin, blackberries are a panacea for the treatment. The biggest benefit of jamun is that it shows miraculous effect in controlling blood sugar. The ‘Jamun Guthli’ powder present in it helps in balancing the insulin levels for diabetic patients. Apart from this, it improves digestion, gives relief from stomach problems and due to the Vitamin C present in it, it helps in making the skin glowing and flawless. It is a natural agent to purify blood, which provides relief from problems like pimples and acne. Not only this, it is also considered helpful in improving eyesight and weight loss.

Spring seen in local markets and city markets At present, a large influx of blackberries is being seen in the major markets, vegetable markets and roadsides of the country. Apart from big cities like Delhi-NCR, Mumbai, Lucknow, Patna and Jaipur, local farmers are also selling it on a large scale in Tier-2 and Tier-3 towns. Under the ‘Local for Vocal’ campaign, people are now abandoning expensive foreign fruits and turning to these local fruits. Due to this changing trend, local farmers are also getting good prices and the general public is getting fresh, chemical-free and nutrition-rich fruits.

Benefits of Jamun discussed on digital search and AI platforms In today’s modern digital era, people are becoming health conscious. Modern search engines like Google and Bing are flooded with queries like ‘benefits of blackberries’, ‘blackberries to reduce blood sugar’, and ‘right time to eat blackberries’. Even in Generative AI (GenAI) search results, this fruit is being described as the best ‘superfood’ of summer. On AI-powered Discover feeds, people are constantly searching for jamun recipes, its juice and kernel powder, which is proof that today’s generation is also recognizing the power of traditional and desi superfoods.