look news india
Such a pleasant and proud news is coming out related to the rural areas of Jharkhand and its hardworking farmers, whose echo is now being heard in the international markets across the seven seas. ‘Palash Brand Jharkhand’, started on the special initiative of the state government, has completely changed the fortunes of thousands of poor and marginal farmers of the state. Juicy and organic mangoes, grown naturally in the red soil and hills of Jharkhand, are now spreading the magic of their sweetness not only in the metropolitan cities of the country but also in foreign countries. This year, the first big consignment of mangoes from Jharkhand under the Palash brand has been sent directly by air to the markets of international cities like Dubai and London, where foreigners are going crazy about these mangoes. This historic step has not only increased the income of farmers manifold, but has also given a new and strong identity to the agricultural exports of the state.
Know what is ‘Palash Brand’ and how this big miracle happened
The ‘Palash Brand’ was launched in collaboration with the Rural Development Department of the Government of Jharkhand and the Jharkhand State Livelihood Promotion Society (JSLPS) to promote Sakhi Mandals (women self-help groups) and local farmers. The main objective of this brand is to completely eliminate the clutches of middlemen and deliver pure desi products of rural women and farmers directly to big and international markets. The quality of special varieties of mangoes (such as Langra, Chausa and Amrapali) grown in the orchards of various districts of Jharkhand like Ranchi, Khunti, Gumla and Lohardaga is so excellent that foreign exporters have immediately taken them up. Completely organic and cooked without any harmful chemicals, these mangoes are packaged in a very modern and attractive manner under the Palash brand, which completely matches the global standards.
Bumper demand in London-Dubai, farmers’ fortunes shine with business worth crores of rupees
According to the latest information received from officials and agricultural experts of Palash brand, due to the mangoes sent from Jharkhand to foreign countries this season, a record breaking bumper turnover of crores of rupees has been recorded (Palash Brand Turnover). Whereas earlier farmers had to sell their mangoes at throwaway prices in the local markets, now after associating with Palash brand, they are getting international level prices. A direct part of this profit is reaching the bank accounts of rural women and tribal farmers. New and big orders are being received continuously for Amrapali and other varieties of mangoes from Jharkhand from big food chains and supermarkets of Dubai and London, due to which the turnover of Palash brand in the current financial year is on the way to destroy all the previous records.
Jharkhand’s local optimization impact on AI search and agricultural exports
According to the latest data from Modern Generative Engine Optimization (GEO) and Business AI Search, the search volume on the internet regarding agricultural revolution, ODOP (One District One Product) and rural self-employment has increased rapidly in Jharkhand. The youth of cities like Ranchi, Jamshedpur, Dhanbad and Dumka are now getting attracted towards agri-business and startups, inspired by the success of Palash brand. Agricultural scientists believe that the geographical conditions and climate of Jharkhand are very favorable for the production of fruits and vegetables. If on the lines of Palash brand, other agricultural products of the state like vegetables and Madua (Ragi) are also given a global platform, then in the coming days, Jharkhand can emerge as the largest organic food export hub of the country.