Oppo decides to merge OnePlus and Realme? All three brands will come under the same sub-product center

News India Live, Digital Desk: A big news is coming from the smartphone world. tech giant Oppo Oppo is going to make a revolutionary change in its business model. Oppo has launched its two major sub-brands. OnePlus And Realme (Realme) a single to ‘Sub-product Centre’ (Single Sub-product Centre) It has been decided to restructure. The move aims to create better synergy between the three brands and utilize resources efficiently.

Main objective of restructuring (Why this Restructuring?)

Many important reasons are being given behind this strategic move of Oppo:

Resource Pooling: Now all three brands (Oppo, OnePlus, Realme) will use the same center for Research and Development (R&D), supply chain and logistics. This is expected to result in a huge reduction in operational costs.

Market clarity: Often smartphones of Oppo, OnePlus and Realme are seen competing with each other in the same price segment. Through this new center the company will be able to further clarify the identity and target audience of each brand.

Software and Ecosystem: This integration could see more similarities and better connectivity between ColorOS, OxygenOS and Realme UI, creating a stronger ecosystem.

What will be the impact on consumers?

The biggest question in the minds of customers is whether this will destroy the identity of the brands?

Independent Identity: According to the report, even though the backend work will be done together, all three brands will have their own presence in the market. Individual Identity Will maintain. That means you will see different stores of OnePlus and Experience Center of Realme.

Better Service: Having a single service network and supply chain can provide customers with a better experience in spare parts availability and servicing.

Price Competition: Customers can get the direct benefit of cost reduction in the form of competitive pricing.

BBK Electronics and Oppo’s journey

This is not the first time that there has been news of integration between these brands. Even before this, OnePlus and Oppo had merged their R&D departments. Creating ‘Sub-Product Centres’ is being considered as the next and more organized step in the same process.