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News India Live, Digital Desk: Congress, which is searching for its lost ground in Bihar politics, has now played a big bet in the digital era. During a press conference held at Sadaqat Ashram in Patna, Bihar Pradesh Congress Committee (BPCC) President Rajesh Ram sounded the trumpet of ‘Srijan Sathi’ public relations campaign. Through this campaign, the party has created such a unique combination of ‘digital’ and ‘ground’ engagement, which is being considered as a ‘masterstroke’ of the Congress. The party believes that this campaign will completely eliminate the distance between the high command and the common public.
5 years support for Rs 50, Congress’s ‘Budget’ card
Through this campaign, Congress has made the process of joining the party very cheap and accessible. To become a ‘Srijan Sathi’ any person need only 50 rupees Fees will have to be paid. The most interesting thing is that once you register, its validity is complete. 5 years Will last till. That is, by spending only Rs 10 per year, any common citizen will be able to become a part of the ideology of Congress and its organizational structure. The party hopes that through this ‘crowd funding’ model, lakhs of new people will join hands.
Direct registration will be done through BPCC app, reservation also taken care of
To make this campaign completely hi-tech, Congress has made its official BPCC App Has been launched. For registration, it is mandatory for the person to be a registered voter of Bihar. The party has also fitted the formula of social justice in this digital drive. In the registration process, special reservation has been made for women, OBC, EBC, minorities, SC-ST and disabled. Through this, Congress wants to give the message that its organization is inclusive for every section.
Grassroots workers will get ‘Sanjeevani’
There was often a complaint within the party that the voice of booth level workers did not reach Patna or Delhi. Rajesh Ram clarified that ‘Srijan Sathi’ campaign will work to fill this gap. Now grassroots workers will be able to stay in direct contact with the top leadership. This digital connectivity will not only boost the morale of the workers but will also bring transparency in appointments to organizational posts. The party aims to revive its cadre at the booth level.
Will the ‘creation’ of Congress be successful in Bihar?
Political experts believe that when parties like BJP and RJD are already quite active digitally, this ‘Srijan Sathi’ formula of Congress can prove to be very important. A small amount like Rs 50 will create a sense of ‘ownership’ towards the party among the people. The long period of 5 years will help in keeping the workers loyal to the party. Now it remains to be seen how effective this digital ‘Sanjeevani’ of Congress proves to be in the Bihar Assembly and upcoming elections.