Will the new iPhone be cheaper despite rising costs? Ming-Chi Kuo reveals Apple’s ‘price secret’:

News India Live, Digital Desk: Usually, prices increase with every new iPhone, but Apple may change its tradition in 2026. Ming-Chi Kuo’s latest report suggests that Apple itself is ready to bear losses to save its market share.

What is Apple’s ‘secret strategy’?

Ming-Chi Kuo has revealed Apple’s three main strategies:

Absorb the Cost: The prices of chip (A20 chip) and memory (RAM) have increased significantly. Apple plans to bear these increased prices itself rather than passing them on to customers.

Benefits of supply chain: Apple has already secured large quantities of chips, taking advantage of the increasing demand and volatility of memory in the market.

Quarterly Negotiations: Earlier Apple used to negotiate with suppliers every 6 months, but now it is happening every 3 months so that rising prices can be controlled immediately.

iPhone 18 Pro Max: Possible price leaked (India Price)

According to leaks, if Apple is successful in its strategy, prices in India will be iPhone 17 series Can remain equal to:

Why is the cost of making iPhone increasing?

A20 Chipset: The new processor is based on 2nm (nanometer) technology, making it faster and more expensive than ever before.

Impact of AI: Increasing AI features in smartphones require more RAM, whose shortage and increased prices in the global market are a matter of concern.