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News India Live, Digital Desk: Veteran Bollywood actor passed away Rishi Kapoor Nearly six years after his death, the Kapoor family has taken a major legal step to protect his identity and legacy. According to media reports, the Kapoor family has Name and Personality Rights Has been legally protected (Copyright/Trademark).
What will be the effect of this decision?
Now, to use Rishi Kapoor’s name in any commercial or public platform, written permission from his family will be mandatory:
Professional and commercial use: If any person, company or institution wants to use the name ‘Rishi Kapoor’ in any advertisement, film, web series or brand endorsement, they will first have to take permission from the Kapoor family.
Preventing Abuse: The main objective of this step is to prevent the actor’s name and image from being used in a wrong way or against his dignity.
Control on digital and AI: Nowadays, the voices or faces of deceased stars are being used in advertisements through AI; This legal right will help prevent any such unauthorized attempts.
Why was this decision taken?
Rishi Kapoor passes away 30 April 2020 happened on. He was one of the few actors of Hindi cinema whose name is still considered a big ‘brand’.
Conservation of Heritage: Ranbir Kapoor, Neetu Kapoor and Riddhima Kapoor Sahni want only those projects which are commensurate with his stature to be associated with Rishi ji’s memories and his name.
Global trends: There has been an increasing trend in Hollywood and now in Bollywood too (like Amitabh Bachchan and Anil Kapoor) to protect their personality rights so that no one can exploit the name commercially.
What will change for fans?
Nothing will change for ordinary fans. You can remember them like before, share their photos on social media or discuss about them. This law only Commercial Gain Will apply to those using their name for.