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News India Live, Digital Desk: Uttar Pradesh BJP has geared up to make the budget presented in Parliament by Union Finance Minister Nirmala Sitharaman a ‘people’s budget’. The party under the leadership of Chief Minister Yogi Adityanath and State President 2 February to 10 February Till now a special public relations campaign has been started. The main objective of this campaign is to convey information about the big announcements made for Uttar Pradesh in the budget such as new rail corridors, high-speed trains and semiconductor hubs directly to the voters.
Campaign blueprint: From press conference to Chaupal
BJP has designed this campaign at ‘multi-level’ so that no section of the society remains untouched:
Phased press conference: By February 10, senior party leaders, cabinet ministers and MPs will hold press conferences in all the districts of Uttar Pradesh. In this, emphasis will be laid on those points of the budget which are directly related to the common man’s pocket and development.
Social Media and Podcasts: BJP leaders are now using modern technology Podcasts and Reels Connecting with the youth through. A special video series named ‘Budget Discussion’ is being released.
Chaupal in villages: ‘Budget Chaupal’ is being organized in rural areas, where local MLAs are informing farmers about the provisions made in the budget for fertilizers, seeds and irrigation.
Special emphasis will be on these 5 big achievements
Party workers are mainly highlighting these five points by going among the public:
Varanasi-Delhi High Speed Rail: Promotion of this project which will revolutionize the infrastructure of UP.
Semiconductor Hub (Noida): Discussion on lakhs of new employment opportunities coming in the state.
Women Empowerment (Shree Mart): Details of special schemes launched to make women self-reliant.
Emergency Trauma Centre: Budget allocated for better health facilities in every district.
Tax relief: Explaining the benefits of the new tax system for the middle class in simple language.
Strength of organization: All 6 fronts got responsibility
All the six fronts of BJP (Youth, Women, Farmers, Backward Class, Scheduled Caste and Minority Front) have been targeted to communicate with different groups.
conference: Specific aspects of the budget are being discussed through programs like business conferences, farmers’ seminars and youth dialogues.
Developed India @2047: Activists have been instructed to explain to the public how this budget is laying the foundation to make India a developed nation by 2047.
