look news india
Mumbai : Approach Entertainment & Communications, India’s award-winning integrated communications and entertainment group, has been appointed the official PR, Digital and Integrated Communications Partner for Ramashree Harmony Music, the emerging independent music label of the year 2025.
Under this partnership, both the major units of the group will work together. Approach Communications will handle media relations, artist promotions, digital promotions and strategic communications. Approach Entertainment will look after artist and celebrity management, music and video production, live concerts, brand collaborations, events and entertainment marketing.
This joint effort will lead to an impactful multi-platform campaign to give Ramashree Harmony Music and its artists a new identity in the country and the world.
Mumbai-based Ramashree Harmony Music has carved a niche for itself in the independent music industry in a short span of time. The label made a great start in 2025 with its first romantic monsoon song “Baarish Ka Mausam Aaya”, written, composed and sung by Dr. Shamkumar Shinde. This song is being liked across the country due to its soulful lyrics and melodious music.
The label provides end-to-end services from recording to international distribution and digital promotion, taking its songs to major platforms such as YouTube, Spotify, Apple Music, JioSaavn and Amazon Music.
Dr. Shamkumar Shinde, who is currently pursuing MS ENT at the prestigious KEM Hospital, Mumbai, apart from being a doctor, is also a talented singer and musician. They are known for their live orchestral performances and touch people’s hearts through music.
Rani Atram, Head and Spokesperson, Ramasree Harmony Music, said,
“This partnership with Approach Entertainment & Communications is a big step for us. Their strong grasp of PR, digital and entertainment marketing will help bring our music to more people.”
Sonu Tyagi, Founder and Director, Approach Entertainment and Communications Group, said,
“The philosophy and music of Ramashree Harmony Music matches our vision. We are excited to leverage our experience and network to take this label and artists like Dr. Shamkumar Shinde to the big stage.”
Sonu Tyagi is an award-winning writer, director and producer. He has studied advertising management, journalism and film production. He is co-creating the web series Two Great Masters, producing the international film Liberation and is also associated as creative producer with the upcoming Hindi comedy film Camp Descent.
Approach Entertainment & Communications Group has received numerous accolades such as the Biz India Award, Service Excellence Award and PR Company of the Year at the Business Tycoon Awards.
Approach Entertainment & Communications Group has its presence in Mumbai, Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad and Jalandhar and is a trusted name in the film, music, celebrity and corporate sectors.
The group also has a spiritual and wellness organization called Go Spiritual, which promotes spirituality, social work, mental health, wellness and positive lifestyle. Go Spiritual has recently launched Go Spiritual News Magazine App and is also going to launch Go Spiritual OTT platform soon.