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Amul Brand: India drinks Amul milk… You must have read and heard this line in the advertisement of Amul milk. Now not only India but the whole world will drink Amul milk. After success in the American market, Amul milk will start selling in Europe also. Preparations for this are almost complete. In such a situation, if you travel to European countries, you will be able to enjoy Amul milk there too.
- Amul Milk is now going to knock in Europe also
- After the success of America, another big project of Amul
- Amul's annual turnover is Rs 80 thousand crores.
The Amul brand operates under the management of a cooperative organization called Gujarat Cooperative Milk Marketing Federation Limited. Managing Director of this association, Jayen Mehta said that Amul milk was launched in America a few months ago. People there liked it very much. This experiment of the company was successful. He said that Amul Milk is now ready to enter the European market. Mehta in the 11th Dr. organized by XLRI. This information was given in the Verghese Kurien Memorial Lecture. Mehta said that India is now the largest milk producing country in the world. Also, one third of the world's total milk production is set to be produced in the coming years.
Flag hoisted in America in 6 months
Amul had entered America in March this year. This was the first time that Amul milk entered a country outside India. Amul had launched four types of milk variants in America. These include Amul Fresh, Amul Gold, Amul Shakti and Amul Slim & Trim. For this, Amul has partnered with Michigan Milk Producers Association (MMPA). This is a 108 year old dairy cooperative organization of America.
A major contribution of the dairy sector is
That milk not only improves health but also improves the health of the country's economy. Milk production is the main source of income for most rural people. The contribution of dairy sector in the country's economy is 5 percent. About 8 crore farmers are associated with this. According to experts, more than 15 percent growth may be seen in the next 5 years. Many dairy related startups are also performing well.
turnover of 80 thousand crore rupees
Amul earns huge revenue annually from the sale of its products. Its annual turnover in the financial year ending March 2024 was about Rs 80 thousand crores. Amul has 107 dairy plants across the country. The brand sells over 50 products and collects 3.1 million liters of milk every day. About 22 billion packets of Amul are sold annually across the country. More than 35 lakh farmers are associated with this.