Ambaji Bhadarvi Poonam Maha Mela 2024, Ambaji Bhadarvi Poonam Mela: Bhadarvi Poonam Maha Mela is organized by the administration and Shri Arasuri Ambaji Mata Devasthan Trust especially for the happiness and convenience of the vendors. This time special emphasis has been laid on the branding of the fair by the system so that the vendors do not face any difficulty in Ambaji and the convenience and comfort of pedestrians and pilgrims is maintained. Due to which the public auction plots in the fair have been beautifully planned with a uniform design and special color code. These unique stalls in the fair remain the center of attraction for every devotee.
A similar public auction stall has been sold on Danta-Ambaji Road and Hadad-Ambaji Road. In which 264 stalls have been sold. In this plot, stalls of different departments have been kept in red colored stalls. Stalls of Mataji, Kanku, Chundari, various items of handloom and handicrafts and jewelry made by the sisters of Sakhi Mandal are attracting attention. Along with this, special branding of Ambaji fair is also being done.
While observing one such stall, the manager and chief sevika of the stall, Danta Jayshreeben Suthar, said that under the guidance of the Women and Child Development Department, District Panchayat Banaskantha, the ICDS department has started a nutrition stall in the Bhadravi Poonam fair. In this stall, a display of information about various schemes of the Women and Child Development Department has been opened. Publicity is being done through the display of various dishes to make every customer aware about the nutrition month, nutritional values and food. Along with this, an attempt is also being made to give a concrete form to the slogan of 'Sahi Roshan Desh Roshan'.