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Google is working on a new feature for its users. With the help of this feature, the user will be helped in reducing the spam mails coming to Gmail. This new feature will target those who send excessive mail or bulk mail. This feature is intended to help users reduce unwanted messages. That means Gmail users can get freedom from spam mail.
Google's new policy
Google's new policy requires senders of mass emails to authenticate their mail, as well as confirm that the users they are mailing to have given themselves permission to email. This feature is used to reduce user irritation from spam mail and improve the email experience.
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Most mailers must provide one-click subscribe buttons in badged commercial and advertising emails by June 2024. This button will be displayed in the mail for the user to see. Also, the recipient can unsubscribe from future spam mails by using this button. From the month of June, users who do not follow these terms of Google will get a temporary error. This error will be a reminder to the sender that they must comply with Google's new policy.
It will start from April
Starting in April 2024, Google will begin rejecting 1 percent of non-compliment email traffic. This process will speed up over time and target users who send large numbers of mails at once.
Impact on the sender of the mail
Let us tell you that those who send too many mails and do not get permission as per Google's terms, then their mails will be rejected. Due to which this mail does not reach the receiver. Google's goal is to ensure that users receive less spam mails.