look news india
TRAI Rule Change: TRAI has changed the telecom rules. The new rule will come into effect across the country from November 1, 2024. Actually, Telecom Regulatory Authority of India i.e. TRAI has directed all telecom operators to implement message traceability from November 1.
What is the new message traceability rule?
Now the question arises that what is message traceability? So let us tell you that from November 1, monitoring of all the messages coming on your phone will be intensified. In simple words, a new system is being implemented to stop all types of fake calls and messages coming on your mobile. This will make it easier to identify fake calls and messages. At the same time, if you do not want to receive any such message or call, then you will be given the option to block it.
TRAI sets deadline of November 1
In August, TRAI had directed all telecom companies to block all such messages coming from banks, e-commerce and financial institutions which are related to telemarketing and promotion. TRAI said there should be a standard format of telemarketing messages so that promotional calls and messages can be identified and red flagged so that the user knows whether the calls and messages coming on his mobile are promotional. This can get rid of the problem of fraud.
Online fraud is increasing rapidly in India
However, the problem with the implementation of the new rule is that it may cause delays in receiving important banking messages and OTPs. In such a situation, there may be hindrance in online payment. Telecom operators said they are ready to implement the new system from November 1. About 1.5 to 1.7 billion commercial messages are sent every day in India.
Jio Airtel Vi asked for 2 months discount
Cellular Operators Association of India (COAI), an organization of membership of Jio, Airtel, Vodafone-Idea, has written a letter to TRAI in this matter, asking for 2 months relaxation in implementing mobile traceability rules.