Bengaluru : Leading smartphone and TV brand Xiaomi India on Thursday said it has received ‘ISO 9001:2015’ certification for selection of distributors and onboarding process for offline distribution.

Through this move, the brand aims to consolidate its position as a leading player in the industry with over 350 distribution partners spread across over 270 cities in India.

An end-to-end digital exercise, the process involves a seven-layer evaluation technique to engage a distribution partner, along with a 5-I framework that measures intent, investment, infrastructure, the company said in a statement. , focuses on participation and impact. ,

Muralikrishnan B, Chief Operations Officer, Xiaomi India said, “With customer-centricity, quality of service and partner happiness being key determinants of success, we have set high standards for ourselves, and the industry is evolving and our maturing operational processes.

“We are proud to have institutionalized best-in-class processes for our offline delivery partner selection, onboarding and network management and thus, have been awarded the ‘ISO 9001:2005’ certification,” he added.

Starting off as an online brand in 2017, Xiaomi India today has the largest offline exclusive brand presence in the country.

“In line with our ‘Grow with Mi’ initiative, this industry-first achievement highlights our commitment to providing equal opportunities to first-time entrants and aspiring entrepreneurs,” Muralikrishnan said.

The certification process and evaluation was conducted by Bureau Veritas, a global leader in testing, inspection, certification and technical support with a worldwide presence in 140 countries.

Xiaomi India said that it has a rigorous evaluation process which includes evaluation of quality management, system development, documentation review, pre-audit, preliminary evaluation, verification of records etc.

“Xiaomi India will continue to review and improve its quality management systems and policies with the intention of providing high-quality and consistent service to consumers and partners,” it added.

The company’s market share in terms of smartphone shipments ranked third globally in Q3 2021

, The company has also installed the world’s leading consumer AIoT (AI + IoT) platform, with over 400 million smart devices connected to its platform as of September. 30, 2021, excluding smartphones and laptops.