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new Delhi : Tata Digital on Thursday launched a super-app – Tata New, which offers a rewarding experience along with a plethora of products and services on a single platform.

This is Tata Digital’s first offering that focuses on categories such as grocery, fashion, electronics, travel & hospitality, health & fitness, entertainment and financial services.

Tata Sons Chairman N. Chandrasekaran said, “Tata Group is focused on transforming businesses for the digital world and in the consumer context, bringing them together in a unified platform that provides an all-encompassing experience.”

“With Tata New, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience and loyalty will be at the heart of Tata New, providing Indian consumers with a powerful ‘One Tata’ experience.” He added.

According to Tata Digital CEO Prateek Pal, the app has a cumulative consumer base of 120 million users, 2,500 offline stores, as well as an 80 million app footprint across the group’s digital assets.

Pal said, “We have over a dozen category leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy and financial services. We are confident that with Tata New, we will create a very different consumer platform.”

Tata is home to a number of brands including New AirAsia India, BigBasket, Croma, IHCL, Cumin, Starbucks, Tata 1mg, Tata Cliq, Tata Play and Westside.

“As more brands and categories are added, the app will continue to grow,” Tata Digital said.

“From Fashion to Finance, Gadgets to Grocery, Hotel to Health and Take to Travel, Tata Nu brings together a diverse array of offerings, combining the power of the Tata Group’s diverse consumer brands to deliver an immersive experience. Tata New is a one-stop destination for all consumer needs. The Super-App also offers a suite of financial offerings including UPI, bill payments, loans and insurance.”

In addition, it offers a rewards program – NewPass.

“Members earn 5 percent ‘NewCoin’ or more every time they shop, dine or travel through Tata New,” Tata Digital said.

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