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Heading to its theatrical release this month, “KGF: Chapter 2” is making a splash in the metaverse as well. A record number of non-fungible tokens (NFTs) have been withdrawn by collectors, in what is said to be the biggest ever NFT sale in India. The first 500 NFTs were sold in the first 10 minutes of the sale. KGF franchise makers Hombale Films have introduced a set of three NFT avatars – Bombay Rocky, Naarachi Rocky and Toofan Rocky. Humble Films, along with Listo and BookMyShow, on Thursday unveiled ‘KGFverse’, a digital avatar-based universe in the Metaverse dedicated to fans of the film.

Excitement regarding the sale was building up since the initial announcement, and a large number of potential buyers were looking to get their hands on the particularly rare Rocky Brother NFT, causing quite a stir. The sale received an overwhelming response from buyers, resulting in the first 500 NFTS being sold in the first 10 minutes, which is an Indian record for any NFT sale in the country. As theaters gear up to welcome the much-anticipated sequel to the big screen, fans enjoy membership in this innovative space created on the NFT and Metaverse, a KGF franchise-themed digital archive. The makers believe that the time is right for the production house to enter the lucrative NFT marketplace space and the partnership with Listo and BookMyShow will enable Hombale Films to leverage their marketing and technology infrastructure.

With the endless possibilities of fan engagement and digital community building offered by the Metaverse, this initiative follows a phased approach, beginning with the launch of 10,000 ‘El-Dorado’ digital tokens, which can be recognized by cinegoers as either MATIC (polygons) using cryptocurrencies, or win multiple contests that went live on the social media platforms of Hombale Films, Listo and BookMyShow. The ‘El-Dorado’ digital token, named after the mythical city made of gold, enables its owners to become members, gives them access to KGFVerse’s gated collection and future next-generation Avatar Drops, the KGFverse land sale. Receives the first hold. Exclusive events including real-life encounters and interactions with the KGF team, among other exciting possibilities. through the various stages that will follow,

Speaking on KGFverse, Vijay Kiragandur, Founder, Hombale Films said, “The Metaverse is the new frontier of the Internet and an innovative way to connect with audiences and film fans. Each artwork seen at KGF is unique and one. Can’t be seen in any of the previous movies. This inspired us to move further into the metaverse. “We also want our fans to be a part of it and experience it. The future of virtual hangouts and a new way to consume content is upon us and we are excited to explore this space to enable our fans to interact with elements from both chapters of KGF in the metaverse.” Speaking further about the NFT market and their plans, Chaluve Gowda, Co-Founder, Hombale Films said, “While Indian fans are getting their dose at NFT with artwork available in the international market and online,

“We are seeing that no Indian fan is just a spectator or silent fan of the art, they want to be an active stakeholder and go out of their way to support their idols. We know what our fans want and the whole aim is giving fans the power to make their favorite stars closer and more accessible. Our KGFverse is giving fans the opportunity to directly support their artist, showcase their fantasy and be a part of the larger community. “NFTs internally capture the value that fandom has always been about. This value is now a direct relationship and also with ownership. We keep getting bigger and better in this space as the NFT market continues to grow and this will certainly be the next big event for the entertainment and arts industry.”

Releasing in Kannada, Telugu, Hindi, Tamil and Malayalam on April 14, ‘KGF: Chapter 2’ is written and directed by Prashanth Neel, and produced by Vijay Kiragandur under the Hombale Films banner. One of the emerging pan-India production houses, Hombale Films is all set to showcase some of the biggest films in Indian cinema over the next two years, including the much-awaited Prabhas starrer ‘Saalar’. The film is being presented in the North Indian markets by Ritesh Sidhwani and Farhan Akhtar’s Excel Entertainment and AA Films. Excel has given superhit films like ‘Dil Chahta Hai’, ‘Zindagi Na Milegi Dobara’, ‘Dil Dhadakne Do’ and ‘Gully Boy’.

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