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in the Indian market OTT Platforms are gaining immense popularity. But it seems that recently Disney+ has An important decision has been taken. Password sharing will be prohibited. It said that sharing of passwords with people other than the household has been stopped. But information about when this decision will be implemented has also come to light.
Let it be known that this year june Disney Plus password sharing will be discontinued. Till now another popular OTT platform Netflix has taken such a decision. With the latest decision, Disney+ seems hopeful of increasing its profits. Although this decision is likely to be implemented worldwide in September, it is possible that in some countries this decision will be implemented in June at the earliest.
It seems that this decision to stop password sharing should be strictly implemented. The company said that it expects the number of new subscriptions to increase due to stopping password sharing. However, it seems there will be an additional fee to share the password with other than household members.
However, information about how much price will have to be paid for this has not been revealed. Disney recently launched Disney+ and Hulu apps. Both these platforms provide more content to the users. And the content history of both platforms is also mutually available. Disney+ is expected to turn a profit by the end of this year.
Last year, major OTT company Netflix had stopped password sharing in America. Identify the location of the primary account through data analytics and control other unauthorized access. Netflix's decision has led to a huge increase in the number of subscribers. Disney is also moving in the same direction.
In view of the post-Corona situation, a large number of people are turning to OTT. However, to attract users in the initial stage, there is no restriction on password sharing so that more people can access the content with the same subscription. After this they are controlling password sharing in the name of profit.
However, Disney+ will implement this password sharing control decision in some countries in June 2024. The decision is expected to be implemented worldwide by September. However, there is no information available as to when this decision will be implemented in India.
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