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During the journey, you might have seen poetry, couplet or two words written on the back of trucks. So it's okay Tata. This is the word that appears in larger letters than the number written on the name plate of the truck. Most people don't know what it means. Some people say that these two words identify the truck. But it is not so. Its connection is with Ratan Tata.
The answer comes from the Tata Group, which is known for manufacturing two-wheelers and four-wheelers as well as trucks. But the question is that when OK Tata is not written on two-wheelers and four-wheelers, then why is OK Tata written on trucks?
Why is this written on the truck?
Firstly, OK Tata is written only on trucks manufactured by the Tata Group. Second, if OK Tata is written on the vehicle, it means that it has been tested and is in good condition. It is also used because it indicates that the vehicle has been manufactured and repaired as per Tata Motors standards. The warranty of these vehicles is only with Tata, this line also confirms this.
How did these words become branding weapons?
OK Tata… even though the company coined these two words for its policy and wrote them on trucks, but gradually they became a branding weapon. These trucks became popular throughout the country. Even today if you say OK Tata to someone they will know where this word is written most often.
Truck manufacturing company Tata Motors is today the top automobile company in the country. It was started before independence in 1954 as Tata Engineering and Locomotive Company (TELCO). Later its name was changed to Tata Motors. At that time this company was making railway engines. World War II was going on at that time and Tata supplied a tank to the Indian Army, which was known as the Tatanagar Tank. This tank saved six enemies. Soon after, Tata entered the automobile industry. Partnered with Mercedes-Benz and launched commercial vehicles in 1954. In the year 1991, the company entered the passenger vehicle segment and launched the first indigenous vehicle Tata Sierra. In this way, by launching vehicles one after the other, Tata created history and became the top automobile company of the country.
After this the company launched Tata Estate and Tata Sumo in the Indian market. Tata Sumo has created a special place among Indians. After this, Tata Indica which came in the Indian market became popular. This first family car of Tata was launched in the year 1998, which also made a record in sales. Ratan Tata, who took the Tata Group to great heights, is no longer with us, but his achievements and struggles will always inspire Indians.