look news india
New Delhi: Public sector Bank of Baroda has appointed legendary cricketer Sachin Tendulkar as its global brand ambassador. Bank of Baroda is working on expanding its business rapidly. He believes that Sachin's brand value image will help him achieve his objective.
Bank of Baroda is launching its first campaign “Play the Masterstroke” in collaboration with Sachin Tendulkar. Through this, he will try to connect as many people as possible with him, so that they can score big in the innings of economic goals by playing 'masterstroke'.
What will Sachin do for the bank?
As the brand ambassador of Bank of Baroda, Sachin will be the key face of all branding campaigns of the bank. They will become a feature of customer education and financial literacy programs and fraud prevention awareness campaigns, as well as customer and employee engagement programs.
Bank of Baroda has a wide presence in 17 countries. The Bank believes that as a global sports brand, Sachin will take the Bank's brand to new heights on the global platform.
What did the bank say on partnership with Sachin?
Commenting on the partnership, Debdat Chand, MD & CEO, Bank of Baroda, said, “It is a matter of great pride for Bank of Baroda to announce one of India's greatest sportsperson, Sachin Tendulkar, as its global brand ambassador icon. Presented and inspired us with his game.”
The bank also announced the launch of 'Bob Masterstroke Savings Account', a premium savings bank account specifically designed for customers seeking premium services. The product architecture of 'Bob Masterstroke Savings Account' combines best-in-class features, reliability and long-term financial planning.
What did Sachin Tendulkar say on partnership?
Sachin Tendulkar said, 'I am very happy to join Bank of Baroda. It is an institution that has continuously progressed with time and continues to hold its position even today. Growing from small beginnings a century ago, Bank of Baroda has grown into a leading banking institution adhering to the principles of excellence, integrity and innovation. These values are close to my heart and I believe they are critical to the success of any endeavor.