While the Board of Control for Cricket in India (BCCI) is pushing for separate auctions of media and broadcasting rights for the IPL season 2023 to 2027, the drop in IPL viewership is also a cause for concern.
Big drop in viewership
There has been a decline in the number of TV viewers in the second week of the 15th season of IPL. As per the report, the second week saw a 33% drop in viewership. TV audience is considered to be the biggest asset of IPL. According to a report by television viewership monitoring agency BARC, the IPL viewership stood at 2.52 million compared to 3.57 million last week.
Revealed in BARC report
The drop fell 14 percent to 229 million from the first week’s total of 267 million. According to BARC, it counts users who have watched IPL for one minute on TV. As of now, the IPL viewership has been maintained for the first week of each season as well as the end of the season. The current IPL matches are being played from 26 March. The first match played between Chennai and Kolkata in the current season of IPL and the first match played between Punjab Kings and Royal Challengers Bangalore on the first Sunday of the week crossed the 100 million users mark.
decrease in viewership for the first time
For the first time since the first week, there has been a 33 percent drop in IPL viewership. The media and broadcasting rights auction for the IPL 2023 to 2027 season is to be held in June. The board has set aside around Rs 33,000 crore for media and broadcasting rights for the next five seasons. 10 teams are participating in IPL after a long gap. There are 74 matches to be played in the two-month long IPL season.